This series explores the challenges the television industry is currently facing as a result of the digital revolution. Television was once the only source of mass entertainment, but now what we watch, and how we watch it, is constantly changing. With viewing figures to individual channels lower than ever, and the internet gaining in popularity, the broadcast industry needs to completely rethink its business model.
The five 25-minute programmes are aimed at students aged 14-19 years. They look at the changes that have been taking place and examine some of the strategies that broadcasters are employing in order to stay in the game. In particular, the series looks at the competition to capture the attention of the all-important 16-24 age group.
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