TRICKY BUSINESS 2

PROGRAMME 5: I-MAGINE

PROGRAMME OUTLINE

00:00 – 05:17

Introduces mentor John Boyle and i-magine owners, Andrew Selby and Alistair Farzad. They have spotted a gap in the market and must decide whether to play it safe or push to be market leaders.

05:18 – 08:36

John believes that i-magine is on the crest of something big. He encourages Andrew and Alistair to make a wholehearted commitment and prepare for rapid expansion. He advises them to get a bank loan, hire staff, and move to larger premises in a cheaper location.

08:37 – 09:35

Andrew and Alistair reflect on John's advice. They are unsettled by the proposed changes.

09:36 – 13:06

When i-magine's website designers fail to deliver, Andrew and Alistair unsuccessfully try their hand at direct selling. A temporary website is more effective.

13.07 – 14:33

Orders roll in. i-magine struggles to keep up with demand. Andrew and Alistair investigate alternative premises.

14:34 – 17:46

John restates his advice. i-magine needs capital, a fully functioning website, a warehouse, staff and a communications strategy.

17:47 – 20:19

Things move rapidly. Andrew and Alistair get a bank loan, do some successful public relations work, and hire staff.

20:20 – 24:11

Progress review. i-magine is expanding and doing well although it has yet to move premises.