TEEN TYCOONS

PROGRAMME 5: KENTCHURCH COURT

PROGRAMME OUTLINE

00.00 – 04.22

Introduces the tycoons and the business they're taking on. The difference in the tycoons' approach to business and their backgrounds, compared with those of Kentchurch's owner becomes apparent.

04.23 – 08.46

Michael and Adam explore with Jan the unique selling point of Kentchurch. Michael wants to improve the website. The tycoons' ideas seem to be outside Jan's comfort zone. However, they set a two-week agenda – to rebrand the website, to instigate a PR campaign, and to promote tours of the house.

08.47 – 11.56

Michael organises a photo-shoot for the website.

11.57 – 16.42

Michael organises an interview with local radio to promote Kentchurch's B&B in time for the nearby Hay Festival. Jan isn't happy to advertise and risk having 'any Tom, Dick or Harry' stay in the house.

16.43 – 20.35

The tycoons explore setting up regular tours of Kentchurch. Jan is more enthusiastic and gives some guides a tour of the house. They are impressed, as she has a talent for this work.

20.36 – 23.43

Jan takes her first tour round Kentchurch and finishes with tea in the dining room. Everyone is delighted with the experience and Michael sells lots of Jan's brochures. Now the tycoons and Jan are talking the same language.