TEEN TYCOONS

PROGRAMME 3: YAKI BOX

PROGRAMME AIMS

• To support work-related learning and enterprise activities for all 14- to 19-year-olds as an alternative to, or a reinforcement for, first-hand experience
• To provide real life examples of business practices and entrepreneurial skills, particularly marketing and selling
• To raise awareness of basic concepts of business organisation and management
• To explore factors that promote successful entrepreneurial activity.

THE PROBLEM

David Mlynski is a product designer who has a well-designed and manufactured product – the Yaki Box, a table-top Japanese cooking set. However, he is only selling three boxes a week at a gross profit of £90. He needs to improve his marketing and selling skills if he is to increase his sales

The team set a two-week agenda to help David. The programme follows Adam, Sarah and Michael as they tackle each item on the agenda and develop David's business skills to match his design talent.