ROSIE ARNOLD

Activities

Before viewing

In a group or class, brainstorm the following and record responses on a board or paper. Ask students what they associate with:

1. advertisements
2. different images such as alcohol, cigarettes, sex, cars, mobile phones, etc.

Briefly discuss what students personally think it would be like. Record their responses.

The film follows Rosie from art student to creative director of a big advertising agency. She grew up creative, began her career as an art student, then did work experience at an ad agency. Rosie teamed up with a female copywriter to become the first female creative team in the U.K. You may wish to have groups of students focus on the following:

• ability to compress an idea down to a single clear image
• the purpose of advertising and how it affects society
• how effective is advertising

After Viewing

Key Questions:

has the film made students:

• more aware of something?
• think more deeply about some issue/what they want or don't want to do?
• changed their opinion about the profession in any way?

Discuss and compare with their original brainstorm.

Activity (Class or group)

• Make lists of favourite or most memorable adverts. Make a second list of the earliest memory of an advert. Then find an everyday item (possibly innocuous) to advertise. Create a brief to give to students. They create the concept, storyboard, and finished print ad.

Links

This web page contains links to other websites that are not under the control of and are not maintained by Channel 4 Television. Channel 4 Television is not responsible for the content of these sites and does not necessarily endorse the material on them.

http://www.adassoc.org.uk
http://www.aperfectcareer.co.uk
http://www.careers-gateway.co.uk