ADVERTISING UNCUT

PROGRAMME 3: THE CAMPAIGN

This programme focuses on the techniques used by advertisers when developing a campaign. We learn tricks for getting the media and the public interested in a new product, and we see new and exciting ways of advertising, both on the streets and via the computer.

PROGRAMME AIMS

This programme aims to give an overview of advertising campaigns including:

• the money involved in buying advertising space
• Public Relations (PR)
• product placement
• the future of advertising (including viral and buzz advertising).