ADVERTISING UNCUT

PROGRAMME 2: WHERE DO IDEAS COME FROM?

ACTIVITIES

Guidance

These activities support a variety of individual, paired and group work and can be chosen and adapted to suit the needs of the students involved.

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Programme-related activities

To view 4Learning video clips you will need Windows Media Player for PC or Mac, which is free to download from Microsoft:
www.microsoft.com/windows/windowsmedia/
player/download/download.aspx

Shock tactics

• What did you think about the anorexia publicity ad (16:08 – 18:53)?
• Do you think it is too shocking to show at any particular time of day?
• Trevor Beattie, from BMB, says it should be shown in every school in Britain. Do you agree with him?
• Do you think adverts can alter opinions? If you answered 'no' to this in programme 1, has your mind been changed by this advert?
• Can you think of any other shocking or controversial adverts you have seen? Do you think they were successful?

Celebrities in ads

• What do you think about the use of celebrities in adverts?
• Do you think it affects your admiration of a product (13:00 – 16:03)?

Look again at this clip:

BBH's pitch to Britvic/Robinson
Clip: 20:39 – 22:30

• In (narrator): 'BBH's creative team has put together a draft script.'
• Out (narrator): '…on our TV screens and billboards.'

This clip shows the advertising agency BBH as they pitch for the job of advertising Britvic/Robinson's new fruit drink. Discuss these questions in groups:

• What do you think of their pitch?
• Do you like their ideas?
• What about the reaction of the company they are making the pitch to?
• Do you agree with it?

After viewing

Using the tips you have learned in this programme, as well as the 'Ten things you should know about pitching an idea' in the Background information, prepare a pitch for an advert. Discuss the brief, carry out a brainstorm and compose the final pitch.