ADVERTISING UNCUT

PROGRAMME 1: ADVERTISING – WHAT'S THE POINT?

This programme takes a look at the world of advertising, from establishing the target audience to the product launch. We learn why companies spend so much money on advertising and the importance of branding.

PROGRAMME AIMS

This programme aims to give an overview of the advertising world, including:

• how advertisers target us
• the costs involved in a product launch
• branding
• how adverts try to change our view.