Synopsis:

00.00-00.44
Opening titles.

00.45-01.47
Customer choice - customers in a shop give their reasons for deciding which chocolate bar to buy.

01.48-03.31
Nestlé's marketing department explain the decision-making considerations behind the advertising strategies for different chocolate products.

03.32-05.13
Consumer test - a group of young people are asked to try to identify different chocolate products by taste alone - two are well-known brands and two are lesser-known products.

05.14-06.49
The manufacture of chocolate - Montezuma's chocolate factory in Sussex, a small chocolate-making company that produces high-quality organic chocolate products.

06.50-08.19
An explanation of organic farming methods and their impact on the completed product.

08.20-08.38
Chocolate-making by the three largest companies - Nestlé, Mars and Cadbury.

08.39-09.49
The Cadbury Chocolate Factory in Bournville (now Cadbury Schweppes) and its company philosophy.

09.50-11.13
Chocolate is made from cocoa beans, 70% of which come from Ghana and Cote D'Ivoire, two small West African countries. Cocoa farming in Ghana and Cote D'Ivoire - methods and impact on the farming communities.

11.14-13.26
The price of cocoa and the importance of the world markets - the forces of supply and demand; their impact on price and the complexity of the market.

13.27-16.42
How big companies help the local cocoa farmers and the pitfalls of exploitation (the scandal of child labour in 2001). The difficulties faced by the big companies in monitoring unscrupulous practice.

16.43-17.22
The story of Divine Chocolate in Ghana (The Kuapa Kokoo Co-operative) - a 'fair trade' chocolate company.

17.23-20.17
The benefits of Fair Trade to the local farming community.

20.18-21.09
The availability of 'Fair Trade' chocolate.

21.10-22.38
Day Chocolate Company - the company that makes Divine chocolate.

22.39-23.31
The response of the large companies to the Fair Trade concept - Nestlé is planning to sign an agreement with a Cocoa Co-operative in Cote D'Ivoire.

23.32-end
Closing credits.